As an asset manager looking to raise capital, it's important that you make the shift to digital. If you're operating like it's 2012, you may as well say 1980. Digital advertising is key to growing assets. Check out the guide at https://www.gk3capital.com/growing-assets-with-digital-advertising
Get The Best Asset Managers
Guide to Growing Capital with
Digital Advertising
In today's digital landscape you learn
everything about your prospects first,
and know who's a match early on.
GK3 Capital, a premier-level Google
partner and HubSpot platinum-
certified agency partner has released
a new eBook to help managers drive
AUM.
The book demonstrates how
digital marketing can locate
and nurture prospective
investors and identify the
most motivated buyers.
Registered investment advisors - RIAs - manage almost
$5 trillion dollars in client assets or about a quarter of all
assets under management - AUM.
The rising trend among investment
management firms is to consolidate
and outsource their inbound
marketing activities to increase AUM
and meet their distribution goals:
investors are not restricted anymore
to working with advisors who reach
out to them.
Instead, people use social
media to identify and
investigate advisors on their
own until they are prepared
to contact them.
The book, an asset manager's guide to
digital advertising, offers a bird's eye
view of the best sales and marketing
practices and, significantly, how those
roles are now divided when digital
marketing can identify and target the
most motivated buyers at the outset.
Sales professionals can then
focus on the highest value
activities for the firm and
clients, creating a single,
united, revenue and client
service team.
The guide explains that an effective website
is engineered to facilitate the journey from
lead to customer - with links to systems that
automatically capture names for contact lists,
drive the sales process, and create tech-
enabled engagement between investors and
the firm's marketing and sales.
Find Out More At: www.gk3capital.com/growing-assets-with-digital-advertising
Guide to Growing Capital with
Digital Advertising
In today's digital landscape you learn
everything about your prospects first,
and know who's a match early on.
GK3 Capital, a premier-level Google
partner and HubSpot platinum-
certified agency partner has released
a new eBook to help managers drive
AUM.
The book demonstrates how
digital marketing can locate
and nurture prospective
investors and identify the
most motivated buyers.
Registered investment advisors - RIAs - manage almost
$5 trillion dollars in client assets or about a quarter of all
assets under management - AUM.
The rising trend among investment
management firms is to consolidate
and outsource their inbound
marketing activities to increase AUM
and meet their distribution goals:
investors are not restricted anymore
to working with advisors who reach
out to them.
Instead, people use social
media to identify and
investigate advisors on their
own until they are prepared
to contact them.
The book, an asset manager's guide to
digital advertising, offers a bird's eye
view of the best sales and marketing
practices and, significantly, how those
roles are now divided when digital
marketing can identify and target the
most motivated buyers at the outset.
Sales professionals can then
focus on the highest value
activities for the firm and
clients, creating a single,
united, revenue and client
service team.
The guide explains that an effective website
is engineered to facilitate the journey from
lead to customer - with links to systems that
automatically capture names for contact lists,
drive the sales process, and create tech-
enabled engagement between investors and
the firm's marketing and sales.
Find Out More At: www.gk3capital.com/growing-assets-with-digital-advertising