Learn How To Increase Web Landing Page
Conversions With WordPress Split Testing
FitPreneurShip has launched
a new video-based lesson
explaining the use of split-
testing for online businesses.
This new material explains
what it’s all about, and some
useful applications to get you
started.
Sometimes referred to as A/B
testing, split testing refers to a
comparative approach, whereby
two different versions of your
digital marketing campaign are
used at the same time.
By assessing which version
has higher conversion rates,
you can identify which
method is more effective.
To begin with, you are
shown how to create
several variations of your
Facebook ads. 
While the platform already has
an A/B feature, the company
suggests that creating an ad set
using Facebook’s Dynamic
Creative is their preferred option.
For emails, FitPreneurShip
recommends the use of email
autoresponder software, as
these applications often have
built-in tools designed
specifically for this purpose. 
The new video
demonstrates the creation
of an email campaign using
ActiveCampaign software.
The final portion of the
lesson covers website
landing pages using the
popular WordPress
platform. 
You can get detailed
instructions for each
approach when you watch
the video.
Click on the link in the
description for more
information!