Trusted creative agency LO:LA understands that there’s no one-size-fits-all approach to appeal to all demographic groups. If today’s youngest generation is making you scratch your head, then check out the agency’s expert advice on the matter. Learn more at https://www.thelolaagency.com/2021/09/08/the-power-of-meaning
Create Marketing Campaigns That Appeal
To Gen Zers With These Strategies
Are your marketing efforts failing to
attract to grab the attention of the
younger consumers in your sector?
You’re not the only one struggling, but
there’s a way to course-correct as
creative think-tank LO:LA has
discovered.
Emerging studies note that Gen
Zers value marketing strategies
that have meaning;
advertisements that reflect social
good rather than a focus on the
self.
Explaining this further in our
report, LO:LA clarifies the
"Power of Meaning" in drafting
advertisements that today's
consumers would appreciate.
The report, written by the CEO
and Founder of LO:LA
Nicholas Platt asks, “How do
you resonate with your
customers and increase
engagement?”
Whereas millennials are more
focused on their independence
and self-sufficiency, Gen Zers
are in search of the truth to life
and want to avoid labels.
This explains why many Gen Zers
make consumer decisions in a
highly analytical and pragmatic
way – compared to millennials who
may be less willing to accept
diverse points of view.
By recognizing the “whys”
of the customer, you can
now adapt your advertising
to reflect them.
Modern marketing is no longer
about the number of materials
being produced but their
quality, in that they tug at the
heartstrings of those it
reaches.
If this sounds too
complicated for you, don’t
worry! Trust LO:LA to get it
done.
What began in London in 2017 and
nurtured in Los Angeles, we bring
big agency and in-house
experience for well-crafted
professional marketing and
advertising plans that are always
outside of the box.
Go to the link in the
description to learn
more.
To Gen Zers With These Strategies
Are your marketing efforts failing to
attract to grab the attention of the
younger consumers in your sector?
You’re not the only one struggling, but
there’s a way to course-correct as
creative think-tank LO:LA has
discovered.
Emerging studies note that Gen
Zers value marketing strategies
that have meaning;
advertisements that reflect social
good rather than a focus on the
self.
Explaining this further in our
report, LO:LA clarifies the
"Power of Meaning" in drafting
advertisements that today's
consumers would appreciate.
The report, written by the CEO
and Founder of LO:LA
Nicholas Platt asks, “How do
you resonate with your
customers and increase
engagement?”
Whereas millennials are more
focused on their independence
and self-sufficiency, Gen Zers
are in search of the truth to life
and want to avoid labels.
This explains why many Gen Zers
make consumer decisions in a
highly analytical and pragmatic
way – compared to millennials who
may be less willing to accept
diverse points of view.
By recognizing the “whys”
of the customer, you can
now adapt your advertising
to reflect them.
Modern marketing is no longer
about the number of materials
being produced but their
quality, in that they tug at the
heartstrings of those it
reaches.
If this sounds too
complicated for you, don’t
worry! Trust LO:LA to get it
done.
What began in London in 2017 and
nurtured in Los Angeles, we bring
big agency and in-house
experience for well-crafted
professional marketing and
advertising plans that are always
outside of the box.
Go to the link in the
description to learn
more.