How to Make SEO Easier on Your Budget - SEO Audit Service
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How to Make the Most of a Limited SEO Budget
You may have noticed that pursuing search engine optimization (SEO) beyond
the basics requires a decent budget. It’s not because the process itself is
expensive; it costs money because you need access to certain resources, not to
mention the expertise and time to implement
a solid strategy. Even if you were an expert in
every area of SEO, you’d become exhausted
trying to do it all yourself.
Although you do need a budget for SEO,
there are plenty of ways to reduce your
expenses and still get your web pages to rank. The first thing you should do is
prioritize. For instance, focus on ranking the web pages that matter most and
focus on long tail keywords if you’re in a competitive industry.
Here are some additional suggestions for making the most of SEO on a limited
budget.
Run a full audit before taking any action
You need to know where you are before you can head down the path to get to
your destination. An SEO audit is your roadmap for this journey. Before you
start building backlinks, optimizing keywords, or launching a content marketing
campaign, run a full SEO audit on your site to find out where you stand.
While SEO audits are important, sometimes they can be pricey. However, you
can start with a free SEO audit to get a basic idea of what you need. From
there, you can decide if you want to pursue a more comprehensive technical
SEO analysis that goes even deeper. If you’re serious about ranking your
website in the search engines, a thorough audit will help you achieve results
faster.
Pursue your own publisher relationships
Content marketing is crucial for building high-quality backlinks, but it can get
expensive. You aren’t just paying for content, you’re also paying for access to
privileged publisher relationships.
It’s possible to bypass this cost by establishing your own relationships with
publishers, but that’s easier said than done. Building quality relationships takes
hard work. However, it’s the only option if you don’t have the budget to hire an
agency to run your content marketing campaigns.
The best way to start is through manual outreach. Start by making a list of ideal
websites that publish content related to your industry. Contact each publisher to
inquire about providing them with high-quality content on a regular basis or if
they’ll accept posts periodically. This will take some legwork, but if you can
establish a relationship with an influential, authoritative publisher, you’ll get
relevant traffic and backlinks.
Be selective with outsourcing SEO tasks
At first, it might seem budget-friendly to outsource as many SEO tasks as
possible. This is only true short term. Outsourcing tasks to the wrong company
can cost you more in the long run.
For example, say you pay someone $1,000 to generate a bunch of backlinks for
your website. In the moment, it seems like a good deal, and your web pages
start to rank better. Unfortunately, as time goes by, you start to see many of
your links disappear, and then your web pages drop in the SERPs. You do
some research and discover that Google has blacklisted a large number of sites
you got links from for being spammy link farms. Now you have to spend even
more money building legitimate backlinks, and you’ve completely wasted
$1,000.
When outsourcing SEO, make sure you’re working with a reputable marketing
agency. While it’s possible to find individuals who know a good amount of SEO,
it’s risky. When you work with a company, you’ll get access to a full team of
specialists in every area, and you can verify their results and reputation.
Focus on local SEO
Local SEO is a great way to get big results with a small budget, provided your
business has a local presence. Local markets have less competition for
keywords, which means you can rank your local web pages easier. Start by
creating a Google Business Profile if you haven’t already. Your business listing
will be displayed in search results when relevant.
If you have a statewide or nationwide audience, start creating content that
focuses on local areas. This will help your site rank for local search terms and
allows you to reach a targeted local audience through paid ads.
Run PPC ads on Google
Last, but not least, although Google ads are not technically part of SEO, they
will get your website to the top of the search results. This is an excellent way to
get seen even if your web pages don’t rank well. Google’s PPC ads appear
above organic search results, which will give you an advantage.
You may have noticed that pursuing search engine optimization (SEO) beyond
the basics requires a decent budget. It’s not because the process itself is
expensive; it costs money because you need access to certain resources, not to
mention the expertise and time to implement
a solid strategy. Even if you were an expert in
every area of SEO, you’d become exhausted
trying to do it all yourself.
Although you do need a budget for SEO,
there are plenty of ways to reduce your
expenses and still get your web pages to rank. The first thing you should do is
prioritize. For instance, focus on ranking the web pages that matter most and
focus on long tail keywords if you’re in a competitive industry.
Here are some additional suggestions for making the most of SEO on a limited
budget.
Run a full audit before taking any action
You need to know where you are before you can head down the path to get to
your destination. An SEO audit is your roadmap for this journey. Before you
start building backlinks, optimizing keywords, or launching a content marketing
campaign, run a full SEO audit on your site to find out where you stand.
While SEO audits are important, sometimes they can be pricey. However, you
can start with a free SEO audit to get a basic idea of what you need. From
there, you can decide if you want to pursue a more comprehensive technical
SEO analysis that goes even deeper. If you’re serious about ranking your
website in the search engines, a thorough audit will help you achieve results
faster.
Pursue your own publisher relationships
Content marketing is crucial for building high-quality backlinks, but it can get
expensive. You aren’t just paying for content, you’re also paying for access to
privileged publisher relationships.
It’s possible to bypass this cost by establishing your own relationships with
publishers, but that’s easier said than done. Building quality relationships takes
hard work. However, it’s the only option if you don’t have the budget to hire an
agency to run your content marketing campaigns.
The best way to start is through manual outreach. Start by making a list of ideal
websites that publish content related to your industry. Contact each publisher to
inquire about providing them with high-quality content on a regular basis or if
they’ll accept posts periodically. This will take some legwork, but if you can
establish a relationship with an influential, authoritative publisher, you’ll get
relevant traffic and backlinks.
Be selective with outsourcing SEO tasks
At first, it might seem budget-friendly to outsource as many SEO tasks as
possible. This is only true short term. Outsourcing tasks to the wrong company
can cost you more in the long run.
For example, say you pay someone $1,000 to generate a bunch of backlinks for
your website. In the moment, it seems like a good deal, and your web pages
start to rank better. Unfortunately, as time goes by, you start to see many of
your links disappear, and then your web pages drop in the SERPs. You do
some research and discover that Google has blacklisted a large number of sites
you got links from for being spammy link farms. Now you have to spend even
more money building legitimate backlinks, and you’ve completely wasted
$1,000.
When outsourcing SEO, make sure you’re working with a reputable marketing
agency. While it’s possible to find individuals who know a good amount of SEO,
it’s risky. When you work with a company, you’ll get access to a full team of
specialists in every area, and you can verify their results and reputation.
Focus on local SEO
Local SEO is a great way to get big results with a small budget, provided your
business has a local presence. Local markets have less competition for
keywords, which means you can rank your local web pages easier. Start by
creating a Google Business Profile if you haven’t already. Your business listing
will be displayed in search results when relevant.
If you have a statewide or nationwide audience, start creating content that
focuses on local areas. This will help your site rank for local search terms and
allows you to reach a targeted local audience through paid ads.
Run PPC ads on Google
Last, but not least, although Google ads are not technically part of SEO, they
will get your website to the top of the search results. This is an excellent way to
get seen even if your web pages don’t rank well. Google’s PPC ads appear
above organic search results, which will give you an advantage.