Your company may have a strong visual brand, but what about audio? David Ciccarelli, a thought leader in the space and founder of voice over talent pool Voices, explains why you should pay more attention to sonic branding. Learn more at https://salesandmarketing.com/how-to-craft-a-consistent-audio-presence-across-todays-top-platforms
Tap The Growing Social Audio Market With
This Expert Online Sonic Branding Guide
The most successful
companies often zig when
others zag.
In a new article published by Sales
& Management Marketing, David
points out that listening platforms
are growing in popularity, and now
is the time to pay more attention to
your company's voice.
Yes, we’ve all heard about how
important social media marketing
is. But just about every business
already has a presence on
platforms like Facebook,
Instagram, Twitter, and TicToc.
That’s where the zig comes into
play. Many people like to listen
while driving their car or working
from home, and crafting your ‘social
audio’ approach can help you take
advantage of this market.
The guide points out that, just like
other forms of advertising,
leveraging this growing segment
requires consistent messaging
that your audience will quickly
identify with.
It suggests that you should begin
by asking how your brand would
look and sound if it were a person,
which will then allow you to narrow
your focus on voices that have
those attributes.
In further identifying a suitable
sonic brand, the piece also
explains that consumers often
buy products from people who
sound, think, and communicate
like them.
Understanding this trait
allows you to choose voices
that are appropriate to the
demographic you are
targeting.
Thankfully, every voice you could
imagine is just a few clicks away. A
leading market-place for voice actors,
audio producers, musicians, and
translators, Voices offers a talent pool
of over 2 million freelance artists from
around the globe.
The site allows you to find and
hire voice-over talent using
intelligent matching, and has been
used by companies such as
Shopify, Microsoft, GoDaddy,
Cisco, Discovery Channel, and
more.
Click on
https://www.voices.com
so you can learn more.
This Expert Online Sonic Branding Guide
The most successful
companies often zig when
others zag.
In a new article published by Sales
& Management Marketing, David
points out that listening platforms
are growing in popularity, and now
is the time to pay more attention to
your company's voice.
Yes, we’ve all heard about how
important social media marketing
is. But just about every business
already has a presence on
platforms like Facebook,
Instagram, Twitter, and TicToc.
That’s where the zig comes into
play. Many people like to listen
while driving their car or working
from home, and crafting your ‘social
audio’ approach can help you take
advantage of this market.
The guide points out that, just like
other forms of advertising,
leveraging this growing segment
requires consistent messaging
that your audience will quickly
identify with.
It suggests that you should begin
by asking how your brand would
look and sound if it were a person,
which will then allow you to narrow
your focus on voices that have
those attributes.
In further identifying a suitable
sonic brand, the piece also
explains that consumers often
buy products from people who
sound, think, and communicate
like them.
Understanding this trait
allows you to choose voices
that are appropriate to the
demographic you are
targeting.
Thankfully, every voice you could
imagine is just a few clicks away. A
leading market-place for voice actors,
audio producers, musicians, and
translators, Voices offers a talent pool
of over 2 million freelance artists from
around the globe.
The site allows you to find and
hire voice-over talent using
intelligent matching, and has been
used by companies such as
Shopify, Microsoft, GoDaddy,
Cisco, Discovery Channel, and
more.
Click on
https://www.voices.com
so you can learn more.