Follow the crowd for a quick win, or commit to something completely different in the hopes of standing out? One acclaimed California agency laments that most brands now prefer the former, and argues for a return to boldness.
Learn more at https://www.thelolaagency.com/post/forget-the-noise-how-bold-branding-cuts-through-the-clutter
London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com
How to Avoid Brand Homogeneity & Over
Saturation According to CA's Top Branding
Agency
London: Los Angeles (LO:LA) has released a new article
explaining how playing it safe in a saturated market
can make even high-quality brands feel forgettable.
It explains that many brands
start out with strong messaging
and a distinct identity, but over
time, various factors gradually
water things down.
For LO:LA, safe branding typically leads to a number of issues, such as weak messaging,
copycat websites, and lower engagement.
In industries where competitors all “sound the
same,” differentiation becomes the deciding
factor between relevance and irrelevance.
LO:LA advises brands to strip away excess messaging
and focus on delivering the right message, in the right
tone, consistently.
See what works for El Segundo's top agency by checking out the full article!
https://www.thelolaagency.com/
Find Out More At https://www.thelolaagency.com
Saturation According to CA's Top Branding
Agency
London: Los Angeles (LO:LA) has released a new article
explaining how playing it safe in a saturated market
can make even high-quality brands feel forgettable.
It explains that many brands
start out with strong messaging
and a distinct identity, but over
time, various factors gradually
water things down.
For LO:LA, safe branding typically leads to a number of issues, such as weak messaging,
copycat websites, and lower engagement.
In industries where competitors all “sound the
same,” differentiation becomes the deciding
factor between relevance and irrelevance.
LO:LA advises brands to strip away excess messaging
and focus on delivering the right message, in the right
tone, consistently.
See what works for El Segundo's top agency by checking out the full article!
https://www.thelolaagency.com/
Find Out More At https://www.thelolaagency.com