Who says that marketing can only be used to sell products and services? Certainly not LO:LA, whose guide reveals powerful ways brands can use to spread joy. Go to https://www.thelolaagency.com/2023/03/31/spread-more-joy to find out more!
London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com
Powerful Brand Storytelling Strategies: Spread Joy
Through Creative Marketing & Ads
LO:LA's has a new guide that shows you
how you can create emotional
connections with your customers that go
beyond products and services.
The guide uses many recent
examples to demonstrate how
spreading joy has helped other
brands increase their loyalty,
improve their perception, and grow
their business.
According to LO:LA, “a
brand’s obligation to create
joy through marketing goes
beyond selling a product.” In
other words, you need to
create experiences that
emotionally resonate.
To do this, you need to
transcend traditional
marketing approaches
and concentrate on
connecting with your
customers on a
deeper level.
The example the guide uses is
Airbnb, which recently ran a
campaign that emphasized the
experience of traveling and
exploring new places, rather
than just their
accommodations.
The ads focused on the unique
activities that people can
participate in when staying in
an Airbnb. As a result, Airbnb
got a lot of positive feedback
and their bookings increased.
LO:LA suggests that by
spreading joy, your brand can
open doors of understanding
and help address bigger
societal issues, such as climate
change and racism.
Go to
https://www.thelolaagency.com/2023/03/31/sprea
d-more-joy to find out more.
Through Creative Marketing & Ads
LO:LA's has a new guide that shows you
how you can create emotional
connections with your customers that go
beyond products and services.
The guide uses many recent
examples to demonstrate how
spreading joy has helped other
brands increase their loyalty,
improve their perception, and grow
their business.
According to LO:LA, “a
brand’s obligation to create
joy through marketing goes
beyond selling a product.” In
other words, you need to
create experiences that
emotionally resonate.
To do this, you need to
transcend traditional
marketing approaches
and concentrate on
connecting with your
customers on a
deeper level.
The example the guide uses is
Airbnb, which recently ran a
campaign that emphasized the
experience of traveling and
exploring new places, rather
than just their
accommodations.
The ads focused on the unique
activities that people can
participate in when staying in
an Airbnb. As a result, Airbnb
got a lot of positive feedback
and their bookings increased.
LO:LA suggests that by
spreading joy, your brand can
open doors of understanding
and help address bigger
societal issues, such as climate
change and racism.
Go to
https://www.thelolaagency.com/2023/03/31/sprea
d-more-joy to find out more.