Digital Advertising Artificial
Intelligence
Brands are employing AI
to learn more about their
customers.
Nowadays, brands have
access to so much data:
everything from customer
preferences to geo-location.
AI can help brands make
better decisions Digital
marketing is becoming
increasingly important for
brands.
AI can help brands make
better decisions by looking at
the data they collect and using
machine learning to predict
customer behaviour.
Predictive marketing is not just
about finding shoppers who are
close to buying a product but also
about targeting those who are
likely to buy from your brand in the
near future.
Predictive marketing has
enabled brands to create
accurate customer profiles,
better understanding their
customers' needs and wants.
Predictive marketing through
AI helps brands stay ahead of
the competition by predicting
customer behaviour before
they know it themselves.
AI has been used by brands
for years to analyse customer
data, but now that it can
"Learn" from data, it's even
more powerful.
A brand may advertise on sites like
Pinterest or Facebook with ads for
children's clothing because they
know those ads will be seen
predominantly by parents who are
in the market for child-related
products.
With advanced AI algorithms
and machine learning on
advertisers' side, there's
potential for brands to reach their
target audience with greater
accuracy than ever before.
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