Are you looking for lead magnet ideas, but you’re struggling to come up with a few that your audience would want?
Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need an offer, to begin with.
About Lamar Schoell
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High Converting Lead Magnet Ideas To
Generate More Leads – Lamar Schoell LLC
Lead Magnets
Lamar Schoell
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Are you struggling to get subscribers on your email list? We both know that leads are so precious for your
business. Because without leads you have no chance of getting any sales. I’m going to share a strategy with
you that will change all that. This strategy will work for your opt-in form that’s on your website and any capture
page that you are using for your tra□c.
Lead Magnet – Now For A Little Persuasion
I want to talk to you about creating a lead magnet. A lead magnet is something that you will give away for free
when someone signs up to your email list.
I’m just going to come out and say it. You can think of a lead magnet as an ethical bribe. You’re basically
saying. If you give me your information I will give you this (your lead magnet). That sounds like a bribe to me.
Doesn’t it to you?
When you’re thinking about what type of lead magnets you want to give away. There are a few things to keep
in mind.
Lead Magnet – Has To Jive □th Your Product
First and foremost make sure that the lead magnet has good content. You want the person to get value from
your lead magnet. I’m going to explain more about this a little later on in this article.
You also want to have a lead magnet that is congruent with your product. make sure the lead magnet
matches or complements your product. You could create your lead magnet around your product. For example,
just give a little bit of information away about your product. You want the tease them just a little bit. Now what
you’re doing. You’re using your lead magnet to warm them up.
For my lead magnet, I will create them myself. This may take a little longer to do. But I like the fact that I have
complete control over the information and the value that someone will receive from it.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
These don’t have to be anything too big or complicated. A lead magnet is usually something that is digital so
that you don’t have to worry about shipping. Another nice thing about a digital lead magnet is they receive it
immediately.
Lead Magnet – A Hidden Purpose
There’s actually another purpose for the lead magnet. Not only do you acquire more leads, but people will
enter their best email address. When I use a lead magnet. I get fewer bogus emails with this strategy. I will
remind them that their lead magnet will be sent to them using the email address they enter on the form. Just
mentioning this seems to do the trick.
Okay, now that we got that all out of the way. You know all about the lead magnets. You’re probably thinking,
what type of lead magnets work best? Well, I’m glad you asked. You and I are going to get into that right now.
Lead Magnet – □deo Series
A video series has so many bene□ts to it that it will actually help you. Yes, that’s right I’m talking about you,
not your prospect. You can create a short video series which is sometimes called a boot camp. just give the
Boot camp an o□cial name. something like Lamar’s tra□c Boot camp.
You can use this video series to Brand yourself and at the same time, You’re creating authority in your space.
This also gives you a chance to share and connect a product that you have. mention a problem that your lead
may have. Then lead the prospect down a path to your product.
See I told you it’s about you and how you make out as well as you lead. This is what I call a win-win scenario.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Okay now for the downside. People’s attention spans are very, very short. Most people don’t want to sit there
and watch a video that’s 20 minutes long. Unless you have tons and tons of value and content throughout the
whole video. If you do create your videos keep them to around □ve minutes long. The other thing is I would
only add 3 to 5 videos in your boot camp. I believe doing more videos on that is going to be too many for most
people.
Lead Magnet – Case Studies
I □nd that people love case studies. You probably have a bunch of case studies yourself and you don’t even
know it. A simple way to go about this is to share some results that you have gotten with a program that you
are in. Remember, this doesn’t have to be much. I think so many times when people throw out huge sales
numbers, most people don’t even pay attention anymore. Simply because they may not be able to relate and
have the mindset of generating sales this big.
This case study doesn’t necessarily have to be about you. It could be about a leader in your group or from one
of the products you were using.
The format for your case study could be done in a PDF or a video.
Talk about where that person was before and where they are at right now. You could also include the journey
they took along the way. Case studies can be very effective for your lead. Not only does it provide education
but it also provides social proof.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Lead Magnet – Downloadable PDFs
This is something I use quite a bit. For some reason people love PDFs. I’m not sure what it is. but people can’t
get enough of them. I guess it may have to do with some sense of ownership. You can download it to your
computer and even print it out if you want to.
If you’re going to do this. Here’s something to keep in mind. Don’t get long-winded. Keep your PDF two around
5 to 7 pages. It’s just like the video series. People have short attention spans.
You want to make sure that the PDF only solves one particular thing. Don’t give them the whole pie. Just give
them one tiny piece of it. Give them the piece that will solve their immediate problem.
You can put any text here
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Lead Magnet – How To Create Your Own PDF
Now that you and I got familiar with the different types of lead magnets that you can offer. I want to show you
how to create a PDF from existing content.
That’s right, you heard me. Did you think you had to create these PDFs starting from scratch?
You can, of course, do it that way there’s nothing wrong with that at all. Imagine using a blog post that you put
your Blood Sweat and Tears into. Not to mention your time.
How would you like to be able to use an existing blog post? This includes links and images too. I found one of
the best ways to create my own lead magnets. Simply by using existing content that I have already done.
When you use your own content to create your lead magnets. You don’t have to pay for someone else’s PDF.
The nice thing about this is you have complete control over the content. You can add your personality to it.
What about adding your branding colors and your images? This is a fantastic way to warm up leads coming
into your business.
The other thing that is great about creating your own lead magnets. You can add links to the PDF that take
them directly to your service or product.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
These links could also take them to
A blog post
A video
Facebook Live
A sales page.
The possibilities are endless.
The tool that I used to do all of this is called
. With
, you can create stunning ebooks and
reports literally within minutes without writing a single word. You can create and personalize your own PDF
with the hundred project templates that are included.
Designrr
Designrr
Maybe you already have fonts that you are currently using for your business. I’m sure you’ll be able to □nd one
of those fonts in the over 700 Google fonts to choose from.
There’s an image library that comes with
. These images are copyright-free and have unlimited use.
Designrr
You can also create your very own front and back covers for your eBook. These eBooks look so polished when
you are done. I don’t doubt for a minute that you can actually publish them on Amazon. I wouldn’t be
surprised if there aren’t people doing this right now.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
By using
it has removed two of your biggest hurdles that you were faced with when creating your
own eBook.
Designrr
1 Writing the content.
2 Getting it designed.
If you want to start creating your own lead magnets today. Click on the button below.
Watch a Short Video on Creating a Lead Magnet from an Existing Blog Post.
You can put any text here
Using Lead
Magnets to
Increase
Opt-ins
For 25 years I have been a software developer, traveled around the world and met many interesting
people. I love the feeling of conquering the challenges that I am faced with.
I live in an area where the ocean is only 30 minutes away and the mountains are about 1 hour away.
This allows for many activities all year. One of my favorite things to do is go hiking. When hiking, I get
the feeling of being closer to nature. When I'm on a new trail and wondering what's going to be around
the next corner, or over the next ridge. Hiking along the trail is a lot like life – you know. Climbing up a
mountain, struggling and being able to move forward and □nally getting to the top is well worth the
reward.
A little while ago I was looking for a chance to try something different. I wanted to start an online
business. I didn't know where or how to start. I tried a lot of the internet marketing programs out there,
and not having much luck with them. Then I found the FourPercent Challenge, this has changed my
whole life. I wake up each day with a positive attitude and feel like I am going in the right direction to
having success. This is with everything that I do.
I love what I do. I want to help others succeed. I would like to change their course and putting them on
the right path for success. Take the FourPercent Challenge, this could change your life - it did mine.
~Lamar Schoell
Lamar Schoell LLC
Generate More Leads – Lamar Schoell LLC
Lead Magnets
Lamar Schoell
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Are you struggling to get subscribers on your email list? We both know that leads are so precious for your
business. Because without leads you have no chance of getting any sales. I’m going to share a strategy with
you that will change all that. This strategy will work for your opt-in form that’s on your website and any capture
page that you are using for your tra□c.
Lead Magnet – Now For A Little Persuasion
I want to talk to you about creating a lead magnet. A lead magnet is something that you will give away for free
when someone signs up to your email list.
I’m just going to come out and say it. You can think of a lead magnet as an ethical bribe. You’re basically
saying. If you give me your information I will give you this (your lead magnet). That sounds like a bribe to me.
Doesn’t it to you?
When you’re thinking about what type of lead magnets you want to give away. There are a few things to keep
in mind.
Lead Magnet – Has To Jive □th Your Product
First and foremost make sure that the lead magnet has good content. You want the person to get value from
your lead magnet. I’m going to explain more about this a little later on in this article.
You also want to have a lead magnet that is congruent with your product. make sure the lead magnet
matches or complements your product. You could create your lead magnet around your product. For example,
just give a little bit of information away about your product. You want the tease them just a little bit. Now what
you’re doing. You’re using your lead magnet to warm them up.
For my lead magnet, I will create them myself. This may take a little longer to do. But I like the fact that I have
complete control over the information and the value that someone will receive from it.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
These don’t have to be anything too big or complicated. A lead magnet is usually something that is digital so
that you don’t have to worry about shipping. Another nice thing about a digital lead magnet is they receive it
immediately.
Lead Magnet – A Hidden Purpose
There’s actually another purpose for the lead magnet. Not only do you acquire more leads, but people will
enter their best email address. When I use a lead magnet. I get fewer bogus emails with this strategy. I will
remind them that their lead magnet will be sent to them using the email address they enter on the form. Just
mentioning this seems to do the trick.
Okay, now that we got that all out of the way. You know all about the lead magnets. You’re probably thinking,
what type of lead magnets work best? Well, I’m glad you asked. You and I are going to get into that right now.
Lead Magnet – □deo Series
A video series has so many bene□ts to it that it will actually help you. Yes, that’s right I’m talking about you,
not your prospect. You can create a short video series which is sometimes called a boot camp. just give the
Boot camp an o□cial name. something like Lamar’s tra□c Boot camp.
You can use this video series to Brand yourself and at the same time, You’re creating authority in your space.
This also gives you a chance to share and connect a product that you have. mention a problem that your lead
may have. Then lead the prospect down a path to your product.
See I told you it’s about you and how you make out as well as you lead. This is what I call a win-win scenario.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Okay now for the downside. People’s attention spans are very, very short. Most people don’t want to sit there
and watch a video that’s 20 minutes long. Unless you have tons and tons of value and content throughout the
whole video. If you do create your videos keep them to around □ve minutes long. The other thing is I would
only add 3 to 5 videos in your boot camp. I believe doing more videos on that is going to be too many for most
people.
Lead Magnet – Case Studies
I □nd that people love case studies. You probably have a bunch of case studies yourself and you don’t even
know it. A simple way to go about this is to share some results that you have gotten with a program that you
are in. Remember, this doesn’t have to be much. I think so many times when people throw out huge sales
numbers, most people don’t even pay attention anymore. Simply because they may not be able to relate and
have the mindset of generating sales this big.
This case study doesn’t necessarily have to be about you. It could be about a leader in your group or from one
of the products you were using.
The format for your case study could be done in a PDF or a video.
Talk about where that person was before and where they are at right now. You could also include the journey
they took along the way. Case studies can be very effective for your lead. Not only does it provide education
but it also provides social proof.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Lead Magnet – Downloadable PDFs
This is something I use quite a bit. For some reason people love PDFs. I’m not sure what it is. but people can’t
get enough of them. I guess it may have to do with some sense of ownership. You can download it to your
computer and even print it out if you want to.
If you’re going to do this. Here’s something to keep in mind. Don’t get long-winded. Keep your PDF two around
5 to 7 pages. It’s just like the video series. People have short attention spans.
You want to make sure that the PDF only solves one particular thing. Don’t give them the whole pie. Just give
them one tiny piece of it. Give them the piece that will solve their immediate problem.
You can put any text here
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
Lead Magnet – How To Create Your Own PDF
Now that you and I got familiar with the different types of lead magnets that you can offer. I want to show you
how to create a PDF from existing content.
That’s right, you heard me. Did you think you had to create these PDFs starting from scratch?
You can, of course, do it that way there’s nothing wrong with that at all. Imagine using a blog post that you put
your Blood Sweat and Tears into. Not to mention your time.
How would you like to be able to use an existing blog post? This includes links and images too. I found one of
the best ways to create my own lead magnets. Simply by using existing content that I have already done.
When you use your own content to create your lead magnets. You don’t have to pay for someone else’s PDF.
The nice thing about this is you have complete control over the content. You can add your personality to it.
What about adding your branding colors and your images? This is a fantastic way to warm up leads coming
into your business.
The other thing that is great about creating your own lead magnets. You can add links to the PDF that take
them directly to your service or product.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
These links could also take them to
A blog post
A video
Facebook Live
A sales page.
The possibilities are endless.
The tool that I used to do all of this is called
. With
, you can create stunning ebooks and
reports literally within minutes without writing a single word. You can create and personalize your own PDF
with the hundred project templates that are included.
Designrr
Designrr
Maybe you already have fonts that you are currently using for your business. I’m sure you’ll be able to □nd one
of those fonts in the over 700 Google fonts to choose from.
There’s an image library that comes with
. These images are copyright-free and have unlimited use.
Designrr
You can also create your very own front and back covers for your eBook. These eBooks look so polished when
you are done. I don’t doubt for a minute that you can actually publish them on Amazon. I wouldn’t be
surprised if there aren’t people doing this right now.
High Conver□ng Lead Magnet Ideas To Generate More Leads
High Conver□ng Lead Magnet Ideas To Generate More Leads
By using
it has removed two of your biggest hurdles that you were faced with when creating your
own eBook.
Designrr
1 Writing the content.
2 Getting it designed.
If you want to start creating your own lead magnets today. Click on the button below.
Watch a Short Video on Creating a Lead Magnet from an Existing Blog Post.
You can put any text here
Using Lead
Magnets to
Increase
Opt-ins
For 25 years I have been a software developer, traveled around the world and met many interesting
people. I love the feeling of conquering the challenges that I am faced with.
I live in an area where the ocean is only 30 minutes away and the mountains are about 1 hour away.
This allows for many activities all year. One of my favorite things to do is go hiking. When hiking, I get
the feeling of being closer to nature. When I'm on a new trail and wondering what's going to be around
the next corner, or over the next ridge. Hiking along the trail is a lot like life – you know. Climbing up a
mountain, struggling and being able to move forward and □nally getting to the top is well worth the
reward.
A little while ago I was looking for a chance to try something different. I wanted to start an online
business. I didn't know where or how to start. I tried a lot of the internet marketing programs out there,
and not having much luck with them. Then I found the FourPercent Challenge, this has changed my
whole life. I wake up each day with a positive attitude and feel like I am going in the right direction to
having success. This is with everything that I do.
I love what I do. I want to help others succeed. I would like to change their course and putting them on
the right path for success. Take the FourPercent Challenge, this could change your life - it did mine.
~Lamar Schoell
Lamar Schoell LLC