Filmmaker Jay Palmer
lists steps to help you
create a video marketing
strategy
Know the audience
Knowing the target demographic is
essential to creating content that
resonates with them. Once a
business understands this, it is easy
to determine the film/video's purpose.
Have a clear idea of the type of video required
There are several creative ways to
tell a company's story, and having a
picture of the type of video required
aids in the creative process.
Find the right filmmaker
It's always best to find the right
creative for the desired project.
Various filmmakers have different
strengths, so it's best to do
research before hiring.
Determine the scope of the project
This means deciding on the following: How
many videos are needed for a campaign to be
effective? How long does the video need to
be? What kind of filming and editing will be
required? Which platform will deliver the
company video?
Negotiate a contract, finalize details and begin
production
A contract would clarify as much detail as
possible so unknown variables should be
minimal. Once everybody's happy with the
concept and everything has been agreed
upon in writing, it's time to execute the brief.
Time to start shooting!
Distribute the video and evaluate post-distribution results
For Jay, this step is the most exciting part of the
whole process. Once everybody's happy with the
product, it's time to release it to the world! After
distribution, Jay advises to analyse results as this
will help improve video marketing strategies for
future campaigns.
Find out more at JayPalmer.Com.Au