Why Bravery in Branding Matters and How to Create Bolder Campaigns Without Overdoing It

Why Bravery in Branding Matters and How to Create Bolder Campaigns Without Overdoing It, updated 5/7/25, 7:00 PM

Is bold branding something that today's companies should be concerned about? One of the world's top agencies, LO:LA, says "yes" and presents a compelling case in its latest expert piece. Access it now at https://www.thelolaagency.com/post/why-bravery-matters-in-branding

London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

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Why Bravery in Branding Matters and How to
Create Bolder Campaigns Without Overdoing It
AI might be adding fuel to the fire, but stale branding
starts from within, as award-winning agency LO:LA
found in its research.
LO:LA's "Why Bravery Matters in
Branding" is the latest in the
agency's series of articles on
branding and marketing.
This article focuses on risk-taking and its potential benefits to modern brands while
exploring little-known pitfalls of "playing it safe."
LO:LA explains that brands hesitant to engage with
social and cultural conversations risk becoming
irrelevant.
One piece of advice outlined by the agency is
establishing a clear brand belief system.
Publisher LO:LA has applied this advice over many years in the industry, earning accolades as a result.
Give them a try!

https://www.thelolaagency.com/

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