How To Improve Podcast Visibility? Use
Written Content For Online Branding
How important is written
content in online visibility?
VERY important.
Many experts have cited
written content as the BEST
way to improve your ranking in
major search engines such as
Google or Bing! 
Discussing this further in a
new report, Voices talks
about the value of written
content, even for audio
productions.
One of the best ways to
improve its performance is
to have well-written and
SEO-rich written content.
Unless the title of the podcast
show, or its episodes, is full of
SEO content, a podcast can
become invisible amid all its
competition.
Written content offers more
benefits than just SEO
content.
The new report states that
more than 80% of people
trust written content for its
authenticity.
Whereas podcasts are mostly
valued for their entertainment
value, written content is
generally seen as a more
trustworthy source.
Audio productions can use this
to their advantage and ensure
that their podcasts, and their
accompanying transcripts, are
well-researched.
Voices provides talent in all
aspects of voice production
from podcasts to voiceovers
to narration.
Learn more at
https://www.voices.com/blo
g/key-role-of-written-content