These Soft KPIs Are Key To Successful
Branding, Says Top Marketing CEO
When you think about the
term KPI, you probably
visualize a list of hard
metrics.
But Nicholas Platt, founer & CEO
of creative marketing agency
LO:LA says soft KPIs that rely on
your team's experience are just as
important and something you
should bear in mind.
By pointing out the similarities
and differences in perspectives
early on, you can set
expectations not just with the
work at hand but with each
other.
This is when the real brief begins to
materialize. Once your team realizes
they are thinking differently and they
become mindful of the real and
tangible possibilities for messaging
misses, you can begin to identify
common goals.
Another soft KPI involves all key
stakeholders because creating
something in isolation will only
lead to work that isn’t embraced
and doesn’t have ownership.
Nicholas says, "Having a working team
that understands and articulates how
this brand work will have a positive
impact on their jobs is invaluable. All
the research in the world can’t replace
first person real time experience." 
The mission at LO:LA is to ensure
you have access to the best
marketing minds and best talent for
your project. Teams at this agency
are constantly looking ahead for new
opportunities to drive ongoing growth
and engagement. 
They approach every project
with nimble, intelligent
collaboration and always with
full transparency, involving you
every step of the way.
With the release of his recent article,
Nicholas is hoping marketers and
businesses alike will see the value soft KPIs
bring to the development of a brand story or
company message that needs to break
through marketplace clutter and noise to
stick in the minds of your target consumers.
Access the full report at
https://www.thelolaagency.co
m/2022/05/31/5-keys-that-no-
one-tells-you-for-making-
your-brand-story-stick/
Find Out More At
https://www.thelolaag
ency.com